| LCCN | 2016-046062 |
| Grade From | College Freshman |
| Dewey Decimal | 658.8 |
| Intended Audience | College Audience |
| Dewey Edition | 23/eng/20230824 |
| ISBN-13 | 9781259709074 |
| ISBN-10 | 1259709078 |
| Illustrated | Yes |
| LC Classification Number | HF5415.G6753 2018 |
| Country Of Origin | United States |
| ISBN | 9781259709074 |
| Subject Area | Business & Economics |
| Publication Name | Marketing |
| Publisher | Mcgraw-Hill Education |
| Item Length | 10.9 in |
| Subject | Marketing / General |
| Publication Year | 2017 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.1 in |
| Item Weight | 55.6 Oz |
| Item Width | 8.8 in |
| Number Of Pages | 720 Pages |
This textbook is the standard edition used in most introductory courses.
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