| ISBN | 9780471000884 |
| Subject Area | Business & Economics |
| Publication Name | Marketing Mistakes |
| Item Length | 9 in |
| Subject | Marketing / General |
| Publication Year | 1994 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.8 in |
| Author | Robert F. Hartley |
| Item Weight | 18 Oz |
| Item Width | 6 in |
| Number Of Pages | 384 Pages |
What stands out about this textbook is the way each concept is introduced with a question.
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