| ISBN | 9780132747257 |
| Subject Area | Business & Economics |
| Publisher | Prentice Hall PTR |
| Item Length | 11 in |
| Subject | Marketing / General |
| Publication Year | 2012 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.2 in |
| Features | Revised |
| Item Weight | 53.6 Oz |
| Item Width | 8.7 in |
| Number Of Pages | 752 Pages |
This textbook includes case studies that bring the subject matter to life.
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