| Binding | Paperback |
| Weight | 2 lbs |
| Product Group | Book |
| ISBN | 9780078028960 |
| Subject Area | Business & Economics |
| Publication Name | M: Advertising |
| Publisher | Mcgraw-Hill Education |
| Item Length | 10.8 in |
| Subject | Advertising & Promotion |
| Publication Year | 2014 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.6 in |
| Item Weight | 30.5 Oz |
| Item Width | 9 in |
| Number Of Pages | 480 Pages |
A nice touch in this textbook is the list of key people and their contributions.
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